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Office Go-to-Market (GTM) Guide for ISVs

Find programs, tools, and resources to help you bring your Office web apps, Office and SharePoint add-ins, Microsoft Graph apps, Connectors, and Skype solutions to market.

Get to market faster

Find the GTM content you need, when you need it.

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Follow our new GTM blog series

These blog posts are from a new series based on our newly published guide for being effective in “Going to Market” with your Office add-in or service. We’ll follow up in later blogs with a deep dive on different campaign types, how to best upsell to a new add-in user, how to encourage them to deploy that add-in to others within that user’s organization and more. This blog series is targeted for people developing add-ins and apps for Office.