Create your Office Store listing
You enter the Store listing information for your app or add-in on the Details page in the Seller Dashboard. Your Store listing is where you communicate to customers what your app or add-in does and how it can provide value to them. The details are specified per language. You can add multiple languages and localize the following information for each language.
Note: We recommend that you follow the guidelines in Create effective Office Store listings when you create your Office Store listing.
App name
In the App name field, specify the app or add-in title that will be displayed in the Store. For guidance for titles, see Use a succinct and descriptive title.
Short description and long description
Both the short description and long description appear in the Office Store listing. The short description appears when a user browses or searches within the Store. The long description appears on the app or add-in details page.
Guidelines for title and description length
| Item | Maximum length | Recommended length | Include key message in the... |
|---|---|---|---|
| Title | 50 characters | 30 characters | First 30 characters |
| Short description | 100 characters | 70 characters | First 30 characters |
| Long description | 4,000 characters | 300-500 characters | First 300 characters |
For additional guidance for descriptions, see Write compelling descriptions.
Screenshots
Your screenshots appear on the Store app or add-in details page and can help draw in potential customers.
Choose Primary to upload at least one screenshot. You can upload up to five images. Each screenshot must have the file extension .png, .jpg, .jpeg, or .gif, must be exactly 512 pixels wide and 384 pixels high, and be no larger than 300 KB.
For guidance for creating compelling screenshots, see Use screenshots effectively.
Regional availability
By default, your app or add-in is listed in all possible markets, including any markets that we might add in the future. You can block an app or add-in from being made available in specific countries/regions.
On the Block access page, if you don't want your app or add-in to be listed and sold in some countries/regions:
- Select the Block customers in certain countries/regions from purchasing this app check box.
- Choose Select countries/regions.
- In the Select which countries/regions you would like to block dialog box, choose the countries/regions that you want to block from purchasing your app or add-in.
- Choose Block countries/regions or Cancel after making your selections. If you block a particular country/region, users in that region will not be able to acquire or use your app or add-in.
Note: To submit a SharePoint Add-in that uses OAuth and that you want to distribute to China, you must block access for all countries except China.