Optimize the Office Store placement and ranking of your Office Add-in

Do you want to deliver a top-quality add-in experience, generative positive customer reviews, and optimize your add-in's placement in the Office Store? The depth and value that you provide in your add-in determines in part your add-in's Office Store placement and ranking in store search results. To create a high-quality add-in experience, apply the best practices for add-in development. Then, make sure that customers find and use your add-in by creating an effective Office Store listing.

Use this checklist to optimize the end-to-end experience of your add-in.

In order to Do this
Get customers interested Use a succinct and descriptive title. Write compelling descriptions that don't rely too much on your brand. Include informative screenshots. Create a strong visual identity with your logo. Ask customers to rate and review your add-in. Provide help and support from within your add-in.
Avoid first-run dropoff Offer a great first run experience for both new and existing customers to help customers get started quickly and easily. Create a high-quality user experience. Use Office.js v1.1 to take advantage of the latest features of the API. Optimize the performance of your add-in.
Retain customers Use add-in commands to add icons to the Office ribbon so customers can easily find and use your add-in. Use analytics and monitoring to understand how customers use your add-in. Run A/B tests to evaluate features and functionality.
Drive new business Drive traffic to your add-in by linking to the Office Store on your website.

Additional resources