Prepare localized apps and add-ins

To offer your Office Add-in, SharePoint Add-in, or Office 365 app in languages beyond the primary language, you will need localized metadata for each additional language. The best customer experience is with apps or add-ins that have web services and functionality that support these additional languages. You will also need to create descriptions in each language. For a list of the languages that the Seller Dashboard currently accepts, see Table 2 later in this article.

Note: For information about localizing add-ins, see Localization for Office Add-ins and Localize SharePoint Add-ins.

To distribute your app or add-in in additional languages, you can edit the details in the Seller Dashboard. After you add other languages, you will need to submit it for approval again.

In the case of previously approved add-ins, if you updated your manifest, you will need to ensure that you update the add-in version in the manifest and in the submission form. The current add-in version will remain in the Office Store until your new add-in is approved, unless you unpublish the current add-in. For more information, see Update, unpublish, and view metrics in the Seller Dashboard.

Note: You can block customers in a certain country/region from acquiring or using your app or add-in when you add or edit it in the Seller Dashboard.

To distribute your app or add-in in additional languages, you can edit the details in the Seller Dashboard. After you add other languages, you will need to submit it for approval again.

In the case of previously approved add-ins, if you updated your manifest, you will need to ensure that you update the add-in version in the manifest and in the submission form. The current add-in version will remain in the Office Store until your new add-in is approved, unless you unpublish the current add-in. For more information, see Update, unpublish, and view metrics in the Seller Dashboard.

Note: You can block customers in a certain country/region from acquiring or using your app or add-in when you add or edit it in the Seller Dashboard.

Localized Office Store fronts

The Office Store is available in 40 languages in 60 corresponding markets, as listed in Table 2. In each of these markets, the Office Store displays metadata in either English or the corresponding language. When you submit an app or add-in, you can provide metadata (descriptions, screen shots, title) in the languages that you would like to be listed in, and explicitly specify these languages as submission languages in the Seller Dashboard. Verify that the primary submission language is in the add-in manifest, if applicable. If English is the only submission language, by default, your app or add-in will be listed in the Office Store fronts in all 60 markets with English metadata. If any of the non-English languages is a submission language, your app or add-in will be listed in the Office Store fronts in the corresponding markets, with metadata in that language. If English and any of the other non-English languages are submission languages, the app or add-in will be listed in all 60 markets with English metadata, except for those markets for which the corresponding non-English language has been submitted, where the metadata will be in the corresponding language.

In the Seller Dashboard, you can explicitly block markets in which to distribute your app or add-in.

Users can verify whether a market-specific Office Store front is available for a market by selecting that market in the upper-right of the store page, as shown in Figure 1. From there, users either are directed to the market-specific store front, or if that store front is not available, see a message that suggests that they go the Office Store in the United States.

Figure 1. Verify or choose a different market in the Office Store

Choose a different market for the Office Store.

The following table lists the submission languages that the Office Store is available in, and the locales and markets that correspond to each of these languages. For a list of all the languages and locales for which you can localize an app or add-in, see Language identifiers and OptionState Id values in Office 2013.

List of distribution languages and corresponding markets for the Office Store

Submission language Locale (language tag) Market (country/region)
English en-us United States
English en-au Australia
English en-ca Canada - English
English en-gb United Kingdom
English en-in India
English en-ie Ireland
English en-nz New Zealand
English en-sg Singapore
English en-za South Africa
English en-001 International English
French fr-fr France
French fr-be Belgium
French fr-ca Canada - French
French fr-ch Switzerland
French fr-001 International French
German de-de Germany
German de-at Austria
German de-ch Switzerland
Japanese ja-jp Japan
Spanish es-es Spain
Spanish es-mx Mexico
Spanish es-hn Honduras
Spanish es-ar Argentina
Italian it-it Italy
Dutch nl-be Belgium
Dutch nl-nl The Netherlands
Russian ru-ru Russia
Chinese zh-cn China (PRC)
Chinese zh-hk Chinese (Hong Kong SAR)
Chinese zh-tw Taiwan
Portuguese pt-br Brazil
Portuguese pt-pt Portugal
Arabic ar-sa Saudi Arabia
Bulgarian bg-bg Bulgaria
Czech cs-cz Czech Republic
Danish da-dk Denmark
Greek el-gr Greece
Estonian et-ee Estonia
Finnish fi-fi Finland
Hebrew he-il Israel
Hindi hi-in India
Croatian hr-hr Croatia
Hungarian hu-hu Hungary
Indonesian id-id Indonesia
Kazakh kk-kz Kazakhstan
Korean ko-kr Korea
Lithuanian lt-lt Lithuania
Latvian lv-lv Latvia
Malay ms-my Malaysia
Norwegian nb-no Norway
Polish pl-pl Poland
Romanian ro-ro Romania
Serbian (Latin) sr-latn-rs Serbia
Slovenian sl-si Slovenia
Slovak sk-sk Slovakia
Swedish sv-se Sweden
Thai th-th Thailand
Turkish tr-tr Turkey
Ukranian uk-ua Ukraine
Vietnamese vi-vn Vietnam

Additional resources